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CES 2025

Join Brunswick at CES 2025
Exhibit 6116 in the West Hall

Transforming Experiences on the Water and Beyond

At Brunswick, we are redefining the future of boating with intelligent, integrated marine technologies that amplify experiences on the water for all. With solutions designed for every stage of life and lifestyle, we are committed to making boating more accessible, safe and inspiring for everyone. 

By working across divisions and departments, only Brunswick can ensure seamless integration of products and technologies to provide frictionless user experiences that redefine the future of marine recreation. We have unmatched expertise across the entire boating ecosystem, with a deep understanding of how products and technologies are used and expected to perform together.


Expertise Across an Ecosystem

Brunswick’s leadership position is built on the collaboration of our product design and engineering teams across over 60 world-class brands. Our expertise spans the marine ecosystem, including Mercury Marine propulsion; iconic boat brands like Boston Whaler, Sea Ray and Lund; Navico Group electronics and power systems, including Lowrance, Simrad, B&G and Mastervolt; and Freedom Boat Club’s shared access model bringing more people on the water. 

Join Us on the Water

Freedom Boat Club is boating made easy. Become a member to enjoy access to 5,000+ boats across more than 400 global locations and concierge-level service to simplify your boating experience. Sign up today and enjoy an exclusive CES 2025 discount.  

JOIN TODAY

Boating Intelligence: Your Partner at the Helm

Brunswick’s Boating Intelligence strategy harnesses advanced consumer insights and cutting-edge artificial intelligence to create next-generation technologies that simplify boating and enhance the overall experience. By integrating smart, data-driven solutions, these technologies transform vessels from a product to trusted partners.

Brunswick’s BI DesignLab, embedded within the University of Illinois at Urbana-Champaign Research Park, brings together internal experts and industry leaders to redefine the future of boating with advanced technologies. Our future experience simulator showcases some of what’s under development at the BI DesignLab.

Seamless Support for Every Task

Our Boston Whaler 405 Conquest showcases how advanced autonomous features assisting with the more stressful aspects of boating, like docking and undocking, are making boating easier and more accessible to all.

Technology Takes Flite

Experience the thrill of flying over water with Brunswick's Fliteboard Simulator at CES, a cutting-edge experience that recreates the magic of electric hydrofoiling's innovative design and quiet power.

From Power to Play

Brunswick is always focused on what's next, driving the future of marine electrification with cutting-edge propulsion systems and energy solutions that reimagine the joy of boating. With unmatched expertise, we are transforming the on-water experience through groundbreaking innovation.

Flite Electric Hydrofoil

Fliteboard allows watersports lovers to enjoy the water without the need for wind or waves in an emission free, wake free and virtually silent ride.

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Fathom e-Power System

Discover how Fathom e-Power System revolutionizes energy management with intelligent solutions that enhance efficiency, performance, and control.

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Mercury Avator Electric Propulsion

Experience a new era of boating with Avator, where electric propulsion meets innovation and sustainability for unparalleled water exploration. 

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Charging Forward

The video below showcases Brunswick’s vision for the future of high-voltage propulsion from Mercury Marine with fully integrated power systems from Navico Group on a Harris pontoon. See a glimpse of what could lie ahead.

Join Us Live

Join Us Live

Attendees of CES – Join “Autonomous Vehicles: The Future is Finally Here” session and hear from Áine Denari, Executive Vice President and President, Navico Group, and Brunswick Chief Technology Officer.
Location: West Hall Level 2, Room W219
Date & Time: Thursday, January 9 from 3:00 PM – 3:40 PM

Media Support

Interested in scheduling an interview?
Please contact our Global Communications team below.

Lee Gordon

Lee Gordon

Vice President, Global Communications & Public Affairs

lee.gordon@brunswick.com

904.860.8848

Michelle Voss

Michelle Voss

Director, Global PR & Media Relations

michelle.voss@brunswick.com

904.955.0818

Explore Your Opportunities

Engaging the power of you.

We’re looking for talented minds to join us as we define the future of marine recreation. Connect with a recruiter to learn more about how your skills can transform experiences on the water and beyond.

CONNECT WITH A RECRUITER

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