Cookie Policy
Effective date: September 3, 2025
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Purpose
This Cookie Policy explains what cookies and other tracking technologies are, how Brunswick Corporation, and any affiliated or subsidiary company (“Brunswick,” “us,” “our,” or “we”) uses them, and what consent rights exist.
For further information on how we use, store, and keep your personal data secure, see our Privacy Policy and our Terms of Use, which are intended to be read together with this Cookie Policy.
Applicability
This Cookie Policy applies to cookies, pixels, tags, and other tracking technologies, including web beacons, clear GIFs, and other similar technologies (collectively, “cookies”) on any Brunswick —including affiliated or subsidiary company—website or application (collectively, the “sites”).
Site Monitoring. Please be aware that Brunswick uses cookies within our sites to monitor and record any and all activities and communications to, from, and on the website to safeguard, improve, and analyze usage of the website and for the other purposes listed in our Privacy Policy and our Terms of Use. We may match information collected via cookies with other information related to what you present in our system at that time. By continuing to browse or use our sites, you agree that we can store, and access cookies and other tracking technologies as described in this Cookie Policy.
If we have detected an opt-out preference signal from your browser, it will be honored.
Policy
What are cookies and other tracking technologies?
Cookies are small text files that websites place on your device as you browse. They are processed and stored by your web browser. In and of themselves, cookies are harmless and serve crucial functions for websites. Cookies can be easily viewed and deleted.
Other tracking technologies place small data files on your devices to monitor your website activity. This monitoring is used to collect information about how you use our sites and allows our sites to recognize your device separately from those of other users of the sites.
The information in this policy about cookies also applies to other tracking technologies.
You can find more information at www.allaboutcookies.org and www.youronlinechoices.eu.
What types of cookies and other tracking technologies does Brunswick use?
In general, there are three different ways to describe cookies: 1. Origin, 2. Duration, and 3. Purpose.
TYPES OF COOKIES |
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ORIGIN |
First party cookies |
First-party cookies are cookies that belong to Brunswick and that Brunswick places on your device. Brunswick uses cookies and other tracking technologies to identify you and your interests, to remember your preferences, and to track your use of our sites. We also use cookies and other tracking technologies to control access to certain content on our sites, protect the sites, and process any requests that you make of us. |
Third-party cookies |
Third-party cookies are cookies that another party places on your device through our sites, based on an agreement with us. To administer our sites and for research purposes, Brunswick has contracted with third-party service providers to track and analyze statistical usage and volume information from our site users. These cookies help us to improve the user experience, manage the content on our sites, and analyze how users navigate and utilize the sites. Such cookies may also pertain to third-party advertisers and social media sites, which may use cookies to track and create a profile of your online interests and allow you to share content with your networks. |
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DURATION (length of time they remain on your device) |
Persistent Cookies |
Persistent cookies remain on your personal computer or mobile device when you go offline and remain until they expire and are automatically deleted. The expiration date is defined by the cookie manager and can range from a few minutes to several years. The cookies are designed to expire no later than the length of time necessary to fulfill the purpose for which they were created. We use persistent cookies to improve your experience in using our sites. This includes recording your acceptance of our Cookie Policy, recording your consent selections in the cookie banner, which first appears when you open the sites. |
Session Cookies |
Session cookies are temporary and only last for the duration of the user's being on the website. We use session cookies to collect and store temporary data while you are visiting a site. |
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PURPOSE |
Strictly Necessary Cookies |
These cookies are usually only set in response to actions made by you which equal a request for services, such as setting your privacy preferences, logging in, or filling in forms. They help to authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services that you request cannot be provided. These cookies are necessary for the website to function and cannot be declined on our sites. While you can set your browser to block or alert you about these cookies, some parts of the site will not work without these cookies. These cookies do not store any personally identifiable information. |
Preference/ Functionality Cookies |
These cookies allow us to provide you with enhanced functionality and personalization by allowing a site to remember choices you have made in the past, like what language you prefer, or what your username and password are, so you can automatically log in. These cookies may be first- or third-party cookies. If you decline these cookies, all the services may not function properly. |
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Statistics/ Performance Cookies |
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are most and least popular and learn how visitors move around the site. Their purpose is to improve website functions and boost its performance. Such cookies are typically provided by first-party and/or third-party analytics platforms. If you decline these cookies, we cannot consider updates based on how and when you experienced and navigated through our site and links. You cannot be identified with this information because it is all aggregated and, thus, anonymized. |
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Marketing Cookies |
These cookies track your online activity on a website or across several websites to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other internal or external organizations or advertisers. These are persistent cookies and can be either first- or third-party cookies. If you decline these cookies, you will experience less personalized and more randomized advertising. |
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Social Media Cookies |
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. Such cookies may be first and/or third-party cookies. If you decline these cookies, we will be less able to cater our products and advertisements to you, and you may not be able to take advantage of social media sharing possibilities. |
How do I exercise my rights regarding the use of cookies?
You have several options to set your consent preferences for cookies. Please note, however, that without cookies you may not be able to access or take full advantage of all our sites features.
You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can also set an opt-out preference signal in your browser, which will automatically apply your cookie preferences. When detected, our sites will honor your preference.
Most browsers allow users to use a “private browsing mode,” also called incognito mode, by which your browsing history is not saved, and cookies and cache are deleted when you close the tab. However, private browsing does not protect you from being tracked by websites you visit, other third parties, or your Internet Service Provider (ISP). Please read the help section of your browser to learn more about how to activate the “private browsing mode.” You can still visit our sites if your browser is in “private browsing mode;” however, the user experience may not be optimal, and some utilities may not work.
If you want to remove previously stored cookies, you can manually delete them at any time. However, this will not prevent the sites from placing further cookies on your device unless and until you adjust your browser settings as described above. Please visit the help pages of your browser for additional information.
You can find out how to do this for your browser by clicking “help” on your browser's menu or by visiting www.allaboutcookies.org.
You can personalize your cookie preferences (except for strictly necessary cookies, which are required for site performance) on our sites by clicking the Cookie Preferences link in the footer of our sites. This will open our Cookie Preference Center, where you can see what cookies are on the site, how they are categorized, and make manual selections on categories that you wish to allow or disable.
If you are visiting our websites from the U.S., Canada (excluding Quebec), Australia, New Zealand, or the Philippines, or if you have set your browser's location to these regions by default, cookies will automatically load, as these regions are configured to a default opt-in consent mechanism based on regional privacy regulations. You can stop the new cookies from being set and pre-existing cookies from being read by selecting “Reject All” in the cookie banner at the bottom of our websites. “Reject All” will not delete the cookies already loaded onto your computer, but will deactivate identified tracking. You can also select “Customize” to modify your preferences within the banner or update the cookies through the “Cookie Preference” link at the bottom of our websites.
If you are visiting our websites from outside the U.S. except for the regions listed above, cookies will not be loaded on your website, and the website will be grayed out, preventing you from interacting with the website. This is designed to comply with regional privacy regulations. To allow cookies, you can either select “Accept All” in the cookie banner, select “Customize” to customize your preferences within the banner, or update the cookies through the “Cookie Preference” link at the bottom of our websites.
Policy Owner and Who to Contact
Questions, comments, or concerns relating to this policy should be directed to Brunswick Privacy by emailing: privacy@brunswick.com.
All possible IT security-related incidents should be reported to the Solution Center at 920-929-5696.