BI DesignLab
The Boating Intelligence (BI) DesignLab, located at the University of Illinois at Urbana-Champaign Research Park, serves as Brunswick's cutting-edge innovation hub. This collaborative space brings together a multidisciplinary team across divisions, fostering diverse perspectives that challenge conventional thinking and drive groundbreaking advancements in boating technology.
Our Mission
Brunswick’s BI DesignLab is committed to redefining the future of recreational boating by developing next-generation technologies and focusing on user-centered design. Under the umbrella of our Boating Intelligence strategy, we aim to make boating simpler, safer, smarter and more sustainable for all.
What We Do
At BI DesignLab, our product design and engineering teams collaborate across Brunswick to explore emerging trends and opportunities to bring to life in recreational marine. Our work involves:
- Testing and refining innovative concepts.
- Developing the talent and capabilities needed to drive innovation.
- Creating integrated systems that enhance the boating experience.
Why it Matters
By advancing technology and design, we reduce operational complexity, prioritize safety and foster a more sustainable approach to marine recreation. Our work ensures that boating evolves to meet today’s users while investing in the needs of future boaters. At Brunswick, we envision a space where boating is safe, accessible and enjoyable for everyone.
Our Vision: Boating Intelligence
Brunswick’s Boating Intelligence strategy harnesses advanced consumer insights and cutting-edge artificial intelligence to create next-generation technologies that assist captains in critical moments of safety and enjoyment. By integrating smart, data-driven solutions, these technologies transform vessels from a product to trusted partners.
Focus Projects
The BI DesignLab is actively advancing research in cutting-edge technologies, including artificial intelligence-driven solutions and mixed reality simulations. The team is developing AI strategies with a focus on marine-specific computer vision and machine learning (CVML) applications. Additionally, we leverage computer-generated imagery (CGI), virtual reality (VR) and autonomy simulation to create immersive mixed-reality environments, enabling rapid testing and refinement of innovative engineering solutions.
Connect With Us
Discover how Brunswick’s BI DesignLab is shaping the future of boating. Whether you’re an enthusiast or innovator, we invite you to join us in creating a safer, smarter and more sustainable marine experience.