Brunswick Corporation : Brunswick Marine Brands Support National Safe Boating Week, May 16-22; Social Media Contest Highlighted
Contest open to all consumers through May 26
LAKE FOREST, Ill., May 14, 2015 - Marine brands of Brunswick Corporation (NYSE:
BC) are joining boating safety advocates during National Safe Boating Week, May
16-22, to promote safe and responsible boating. Brunswick will help spread the
word about elements of safe boating, including wearing a life jacket every time
a boater is on the water, using products and services that promote safe boating,
and seeking proper training to educate and inform boaters.
To underscore the message and provide a fun way for consumers to interact, each
of the participating Brunswick marine brands will feature a sweepstakes on its
social media site, consisting of a safety kit that features Attwood's bailer
safety kit, multi-function LED sport light, first aid kit, telescoping emergency
paddle and 40-liter dry bag along with two Mustang personal flotation devices
and a Mercury emergency-shutoff marine lanyard.
Each contest is open to all U.S. consumers, though Brunswick employees and their
immediate families are ineligible. Contestants can enter once a day for the
life of the contest, with the 13 winners scheduled to be selected at random from
the pool of all eligible entries on May 26. Prizes will be shipped within 15
days of the announcement of the winners.
Further, Brunswick brands will reach out to the public and Brunswick's industry-
leading network of dealers to support the initiative. Participating brands
include Attwood marine parts and accessories; MotorGuide trolling motors;
Mercury Marine outboard, sterndrive and racing engines; and boat brands
Bayliner, Boston Whaler, Brunswick Commercial & Government Products, Crestliner,
Cypress Cay, Harris, Lowe, Lund, Meridian and Sea Ray.
National Safe Boating Week is the launch of the 2015 North American Safe Boating
Campaign. This year-long campaign to promote safe and responsible boating
including the following:
* The value of voluntary, consistent use and wearing of life jackets by
recreational boaters. The National Safe Boating Council will once again
stress the importance of wearing a personal flotation device through the
campaign's theme, Wear It! The Council believes life jacket wear is the
simplest strategy to stay safe, while enjoying your favorite recreational
water activity. According to recent U.S. Coast Guard statistics, drowning
was the reported cause of death in three-fourths of all boating fatalities
in 2013. Of those, 84 percent were reported as not wearing their life
jackets. Further, new life jackets are much more comfortable, lightweight
and stylish than the bulky orange style most boaters know. There are
innovative options, such as inflatable life jackets, allowing mobility and
flexibility for activities like boating, fishing, paddling or hunting, and
are much cooler in the warmer weather.
* Using products which promote safe boating, such as safety lanyards. These
can be attached to a personal flotation device or around the boat driver's
wrist, and connects to an engine-shutoff switch. If the boat driver falls
overboard or to the deck of the boat, the engine-shutoff switch will be
activated by the lanyard clip, stopping the engine and significantly
reducing the risk of bodily harm. It is effectively demonstrated in this
video https://youtube/WeR37ArYr_c.
* The importance of boating safely, such as taking a boating safety course and
knowing navigational rules. Classes and on-water instruction are available
through many sources, including the United States Power Squadrons. For more
than 100 years, the Power Squadron has worked to make the water a safer
place through boating education, civic service and fellowship. With the
United States Power Squadrons, you can improve your boating skills and
knowledge online, in the classroom with certified instructors, or outdoors
with hands-on training. You can get more information at
https://www.usps.org/index.html/.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard
engines; MotorGuide trolling motors; Attwood and Whale marine parts and
accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine, BLA and Bell RPG
parts and accessories distributors; Bayliner, Boston Whaler, Brunswick
Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund,
Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats, and Life
Fitness and Hammer Strength fitness equipment, and Brunswick billiards tables
and table tennis. For more information, visit http://www.brunswick.com.
# # #
Release: IMMEDIATE
Contact: Daniel Kubera
Director - Media Relations and Corporate Communications
Phone: 847-735-4617
Email: daniel.kubera@brunswick.com.
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Source: Brunswick Corporation via GlobeNewswire
[HUG#1921617]
Released May 14, 2015