Brunswick Corporation : Brunswick Billiards Now Part Of Life Fitness Family
Fitness equipment manufacturer adds game room tables and furnishings to product
line-up
ROSEMONT, Ill., March 4, 2015 - Life Fitness today announced that Brunswick
Billiards will join the equipment manufacturer's family of products, creating a
robust portfolio of recreational products for customers across the globe. Both
Life Fitness and Brunswick Billiards are part of Brunswick Corporation (NYSE:
BC). Billiards, the Corporation's founding brand and namesake, was established
in 1845. With the reorganization, Life Fitness, the global leader in commercial
fitness equipment manufacturing, will now develop, manufacture and sell
Brunswick Billiards game room and billiards tables, furnishings and accessories.
"There is great opportunity for our customers to benefit from the realignment of
these two leading companies," said Chris Clawson, president of Life Fitness. "We
recognized natural synergies between the Brunswick Billiards, Life Fitness and
Hammer Strength brands as these products are all tailored for the recreational
and active lifestyle markets. With the support of the largest direct salesforce
and extensive global distribution channels in the industry, our customers will
now have access to an even broader product offering to support their
businesses."
Brunswick Billiards, founded in Cincinnati, Ohio, boasts a long history of
innovation and a reputation for fine workmanship. Originally producing
carriages, billiards tables, cabinets, tables and chairs, the Brunswick
Billiards product line today consists of billiards tables, table tennis,
foosball, Air-Hockey®, shuffleboard, putting greens and game room furniture and
accessories. Brunswick Billiards products are designed in the U.S., globally
sourced and manufactured, and warehoused in Bristol, Wis.
Also under the Life Fitness brand family are world-leading Life Fitness and
Hammer Strength cardio and strength fitness equipment. Founded in 1968, Life
Fitness invented the first computer-controlled exercise bike and has stayed true
to its innovative roots through the decades. Today, its equipment can be found
in health clubs, hotels, recreational and training facilities, homes and many
more locations across the world.
For more information on Life Fitness and Hammer Strength, visit
www.lifefitness.com. For more information on Brunswick Billiards, visit
www.brunswickbilliards.com.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game
tables and furnishings. The company manufactures and sells its strength and
cardiovascular equipment and billiards tables, accessories and game room
furniture under the brand names Life Fitness, Hammer Strength and Brunswick
Billiards. Its equipment is distributed to more than 120 countries.
Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of
Brunswick Corporation (NYSE: BC).
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard
engines; MotorGuide trolling motors; Attwood and Whale marine parts and
accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Bell RPG parts
and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and
Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian,
Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats, and Life Fitness
and Hammer Strength fitness equipment, and Brunswick billiards tables and table
tennis. For more information, visit http://www.brunswick.com.
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Lauren Platt
Public Relations and Social Media Manager
Life Fitness
T: +1 847.288.3627
E: lauren.platt@lifefitness.com
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Source: Brunswick Corporation via GlobeNewswire
[HUG#1898857]
Released March 4, 2015