Freedom Boat Club Continues Global Growth Announcing Expansion to the Asia-Pacific Region and its First Australia Location
SYDNEY, Australia – February 1, 2023 – Freedom Boat Club, a business of Brunswick Corporation (NYSE: BC) and the world’s largest boat club, announced today its expansion to the Asia-Pacific region. Freedom’s flagship club in market will be located in Sydney, Australia, one of the most desirable boating destinations in the world. This announcement represents the first step of the Company’s strategy for international expansion into the Asia-Pacific region, building on its recent expansion across Europe. This announcement represents the seventh country and the 35th international location for Freedom Boat Club.
“Regarded as one of the best boating markets in the world, we believe there is an outstanding opportunity to expand Freedom Boat Club across the region,” said Cecil Cohn, President, Freedom Boat Club Network. “Expansion into Australia represents the continued replication of our successful and best-in-class boat share model, built across our network of 370+ locations, to expand boating participation and introduce more global consumers to life on the water.”
As part of the expansion strategy, David Kurczewski has been appointed General Manager, Shared Services Asia-Pacific and is responsible for growing the Freedom footprint across the broader Asia-Pacific region.
“We believe Australia, New Zealand and the broader Asia-Pacific are prime markets to grow the Freedom Boat Club business – boating interest is extraordinary, the waterways are world class, and Freedom allows anyone to enjoy the water with no prior experience and minimal time or financial commitment,” said Kurczewski. “We are incredibly excited to announce our flagship location on Sydney Harbor and continue to build momentum as we plan for expansion across the Asia-Pacific region. We look forward to delivering exceptional experiences on the water and introducing the Freedom Boat Club model to boaters across the region.”
The flagship Australia Club will be located at d’Albora The Spit, Mosman on Sydney Harbour and will open in July 2023. Membership pre-sales are currently underway and those interested in joining should visit FreedomBoatClub.au or email info@freedomboatclub.au for more information.
Freedom Boat Club’s Australian flagship location is a corporate-owned location, but Freedom will continue to expand throughout Australia and the broader region with future franchise partners as well. To learn more about franchise opportunities in Australia and the broader Asia-Pacific region, please visit: FreedomboatClubFranchise.com or email franchise@freedomboatclub.com.
About Freedom Boat Club
Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC) and headquartered in Venice, FL., is the world’s oldest and largest boat club with more than 370 locations in 34 states, Canada, and Europe. More information about Freedom Boat Club and membership opportunities can be found at FreedomBoatClub.com and franchise opportunities at FreedomBoatClubFranchise.com.
About Brunswick
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 18,500 employees operating in 29 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit brunswick.com.
Released January 31, 2023