Brunswick Corporation : Dozens of Crestliner Dealerships Honored with First Annual CSI Dealer Award
OTSEGO, Minn., June 13, 2017 - Crestliner is proud to announce that 55 of its
dealerships have received the first-annual 2016 Marine Industry Customer
Satisfaction Index (CSI) Dealer Award from the National Marine Manufacturers
Association (NMMA). This award is presented to dealerships that provided
excellence in customer service for the areas of sales and/or service during
2016.
"Customer satisfaction is paramount to the Crestliner mission," Crestliner
President Eric Hendrickson said. "This new award is a wonderful testament to the
hard work, passion and care our dealers bring to the job every day."
The Marine Industry CSI Dealer Award honors dealerships that actively measure
customer satisfaction and pursue continuous improvement to better serve the
customer. Of the 55 Crestliner dealers who received the award for effectively
meeting the needs of customers and providing them with superior support, 16 were
recognized in the sales category, 19 in the service category and 20 in both
categories.
The Dealer Award is derived from customer feedback as a part of the overall
Marine Industry CSI Program. In 2016, nationally, the program surveyed more than
122,000 boat owners and received nearly 40,000 responses. Dealerships who
received a score of 90 percent or higher in customer satisfaction were named
winners.
These Dealer Awards come on the heels of Crestliner's tenth consecutive CSI
award in the category of Aluminum Outboard Boats, which it earned based on an
impressive 91.36 percent satisfaction rating for 2016.
"The quality of our brand is reflected in the quality of our dealerships,"
Crestliner Customer Service Manager Vince Shimanski said. "We look forward to
continuing to deliver an exceptional customer experience - and consistently
improve upon it - day after day, year after year."
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About Crestliner
Located in Otsego, Minn., Crestliner boats and pontoons are crafted with an
uncompromising mix of functional design, all-welded aluminum construction and a
relentless commitment to excellence. Since 1946 Crestliner has been making
boats forged with strength and defined by durability. As a world-wide leader,
Crestliner continues to redefine the industry with boats built to last. A
testament to our quality and craftsmanship, Crestliner has received the CSI
Award of Excellence in Customer Satisfaction for Aluminum Outboard Boats for 10
consecutive years. Learn more about Crestliner and its line of boats by visiting
crestliner.com.
Crestliner is a division of Brunswick Corporation, a leader in the recreational
marine industry, brunswick.com
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation's leading consumer
brands include Mercury and Mariner outboard engines; Mercury MerCruiser
sterndrives and inboard engines; MotorGuide trolling motors; Attwood, Garelick
and Whale marine parts and accessories; Land 'N' Sea, Kellogg Marine, Payne's
Marine and BLA parts and accessories distributors; Bayliner, Boston Whaler,
Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris,
Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet
and Uttern; Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and
SCIFIT fitness equipment; InMovement products and services for productive well-
being; and Brunswick billiards tables, accessories and game room furniture. For
more information, visit http://www.brunswick.com.
FOR MORE INFORMATION: Lori Kneeland
Lkneeland@Crestliner.com
763-241-2625
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Source: Brunswick Corporation via GlobeNewswire
Released June 13, 2017