Brunswick Corporation : Innovative New Concept, Brunswick's, Catalyzes Change in Bowling Industry

Download as PDF 


           Upscale, adult-focused bowling and entertainment center,
  with in-house Tavern '45 restaurant, appeals to a new generation of bowlers

BUFFALO GROVE, Ill., Aug. 21, 2013 - Brunswick Corporation's successful new
concept, Brunswick's, has changed guest perceptions of a typical bowling
experience. As a leader in the bowling industry, Brunswick Corporation has
created a unique combination of active entertainment and distinctive cuisine
that provides guests with a superior experience. Two recently opened Brunswick's
locations in the Atlanta suburbs of Marietta and Peachtree Corners will be
joined by a third this fall in Buffalo Grove, Ill., outside of Chicago. The new
Brunswick's centers are complemented by elevated American pub fare from in-house
restaurant Tavern '45, local and craft beers and superior service. The lively
atmosphere encourages guests to connect with friends in an active, welcoming
environment.

"The last significant evolution of the bowling industry was 20 years ago when
Brunswick Corporation invented the Cosmic Bowling® experience. Now, a new
generation of leisure bowlers who want a total entertainment experience is
developing; Brunswick's has embraced these changes by offering a comfortable
place to connect with each other in an authentic way and serving an approachable
tavern menu," said Brunswick Bowling President Jim Fox.

Bowling has become the most popular participatory sport for American adults,
with more than 70 million Americans reported bowling at least once in the past
year. Additionally, the number of social bowlers has increased and outpaced
league bowlers. The warm, engaging setting at Brunswick's, and the shareable
cuisine from Tavern '45, embrace this growing group of bowlers who want to
connect actively with friends and colleagues.

Tavern '45, represents the mixture of quality, innovation and fun that Brunswick
Corporation founder, John Brunswick envisioned when he began the Company in
1845. The menu offers fresh and inventive dishes, many designed to share, along
with craft beer and cocktails. Quality ingredients at Tavern '45 and a
comfortable atmosphere make Brunswick's a true destination for upscale bowling
and house-made fare with a twist.

Between frames, guests can enjoy a variety of small plates perfect for sampling
and sharing. Signature dishes include Vietnamese pork belly tacos, a sweet
arugula salad and Jamaican jerk, Korean BBQ and classic wings. Specialty entrees
include the juicy bacon cheddar burger, decadent fried chicken and bacon waffles
and Thai red curry chicken pizza. Guests can also enjoy other elevated American
pub fare such as Blue Moon battered fish and chips, pastrami Reuben panini and
chopped cobb salad. The bar at Tavern '45 offers a selection of local and craft
beers on tap, along with specialty cocktails such as the "moonshiner," with
Midnight Moon cranberry moonshine, apricot brandy, fresh squeezed lemon juice
and simple syrup topped with a splash of wheat beer.

Chipman Design Architecture and Prophet brand strategy consultants were
commissioned by Brunswick to realize its vision for the next evolution in
bowling. The design includes plush furnishings and mood lighting to create an
enhanced ambiance. The Peachtree Corners location features an outdoor patio, as
well as a lofted bar area situated in the middle of the lanes, offering a unique
perspective of the action. Brunswick's showcases upgraded bowling equipment and
a state-of-the-art scoring system, as well as a full-service shoe and ball
fitting station. In addition, all locations include a state-of-the-art arcade
featuring the latest interactive video and prize redemption games.

"Through innovative developments such as the Brunswick's concept, Brunswick
Corporation will continue to be a leader in the bowling industry and provide
superior experiences for guests," said Fox.

About Brunswick's
Owned and operated by Brunswick Corporation, Brunswick's is an upscale bowling
and entertainment center offering guests a comfortable atmosphere for bowling
and dining. Tavern '45, Brunswick's full-service restaurant, offers distinctive
new American cuisine as well as several local craft beers and handcrafted
cocktails. For more information, please visit www.brunswicks.com.

About Brunswick Bowling Centers
Brunswick Bowling Centers, a business within Brunswick Corporation, is one of
the largest operators of full-service bowling and family entertainment centers
in the world. Headquartered in Lake Forest, Ill., Brunswick Corporation (NYSE:
BC) has been a leader in the recreation business for more than 165 years. For
more information, visit www.BrunswickZone.com.

                                      ###

PRESS CONTACT:
Molly McFerran / Emily Gober
The Reynolds Group, Inc.
312.623.1755
molly@thereynoldsgroupinc.com
emily@thereynoldsgroupinc.com






This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
    other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
     originality of the information contained therein.

Source: Brunswick Corporation via Thomson Reuters ONE
[HUG#1723744]

Released August 21, 2013