StrategyStrategy

  • Get The Product Right - Create The Right Experience
  • Get The Distribution RIght
  • Be Best Cost
  • Be Global
  • Attract and Retain Talent
Get the distribution right Get the distribution right

We seek to distribute products through a model that benefits our partners – dealers and distributors – and provides world-class service to our customers. Some of our efforts include:

  • Dealer development opportunities, including Brunswick Dealer Advantage
  • Extensive marine parts and accessories distribution channels
  • Brand-specific dealer certification programs
  • Regional manufacturing and distribution capabilities

Related NewsRelated News

09.15.14 Crestliner Announces Additions to Extensive Dealer Network
08.01.14 Brunswick Corporation Acquires Bell Industries' Recreational Products Group
07.17.14 Brunswick to Sell Retail Bowling Business to Bowlmor AMF
06.18.14 LIFE FITNESS ANNOUNCES SI LINE AS DISTRIBUTOR
01.27.14 Lund Boats Announces NEW Big Water “Magnum”
01.13.14 The All New Crestliner Vision Offers Unparalleled Customization With An Affordable And Powerful Foundation
10.28.13 Brunswick Launches New Marine Dealer Marketing Technology, New Pricing With ARI Network
10.22.13 Brunswick Launches Free Online Marketing Program With Dominion Marine Media For Brunswick Certified Dealers
10.22.13 Crestliner Congratulates "Million-Dollar Club" Dealerships
10.10.13 Lund Earns CSI Award for Fiberglass and Aluminum Boats
09.16.13 Crestliner Announces Additions to Extensive Dealer Network
03.18.13 Brunswick, GE Extend BAC Joint Venture Through 2016
12.03.12 Crestliner Announces Additions to Extensive Dealer Network
10.23.12 Brunswick Awards 28 Scholarships To Children Of Brunswick Dealership Employees
10.09.12 Brunswick and Engaged! Launch Exclusive Social Media Management Offering
09.18.12 Hatteras and CABO Yachts Announce New Dealer for Southeast Asia
09.18.12 Sea Ray® Homecoming a Spirited Success
09.17.12 Boston Whaler Receives Ninth Consecutive NMMA Customer Satisfaction Award
09.17.12 Crestliner Receives Fifth Consecutive NMMA CSI Recognition Award
09.14.12 Brunswick Billiards Announces Partnership With Family Leisure
09.10.12 Crestliner Announces Million-Dollar Club
07.17.12 Quicksilver launches consumer website
07.13.12 Crestliner Announces Additions to Extensive Dealer Network
06.14.12 Sea Ray Group Adds 20 Dealers To Its Leading Worldwide Network
05.08.12 Life Fitness Announces Judging Panel For Personal Trainers To Watch 2012
04.20.12 Hatteras Yachts to Launch New Hatterascal
04.20.12 New Hatteras CABO Yacht Center Designed to Support Dealers for Each Brand
04.16.12 Brunswick Zone XL InterQuest Family Entertainment Center Opens April 25
03.14.12 Brunswick Launches Exclusive Boat Discount Program for USAA Members
01.10.12 Sea Ray® Wins Best Boat Display at New York Boat Show
12.13.11 Life Fitness Launches New Parts Website To Support Orders
11.28.11 Boston Whaler Makes its Mark on Top 100 Dealers List
11.11.11 Sea Ray® Dealers Continue to Lead Boating Industry Magazine’s Top 100 List
09.29.11 Brunswick Awards 28 Scholarships To Children Of Brunswick Dealership Employees
09.22.11 Brunswick and ADP Lightspeed Launch Exclusive Dealer Management Software Offering
09.16.11 Sea Ray® Hosts World Premiere Event at Knoxville Headquarters
09.02.11 Brunswick Teams Up With Summit Entertainment Centers To Bring Premier Bowling & Entertainment Center To Colorado Springs
09.01.11 Bayliner Receives Excellence in Customer Satisfaction Awards for a Fourth Consecutive Year
08.12.11 Brunswick and Constellation Launch Top Dealer Management Software for Less
08.01.11 Brunswick to Build Boats in Brazil
07.19.11 Life Fitness Opens Branded Store in Puerto Rico
07.13.11 Life Fitness and the American Council on Exercise (ACE(R)) Announce Last Call for Entries in Personal Trainers to Watch Program
04.04.11 Mercury Marine meeting demand despite potential industry supply shortages
03.16.11 Life Fitness and The American Council On Exercise (ACE®) Announce Search For America's Top Personal Trainers to Watch
02.15.11 Life Fitness Announces Valcke Services as Distributor Partner in France, Signaling Growth in French Market
02.08.11 Life Fitness Transforms Facility Planning With Journey Approach To Progression
01.19.11 Mercury Marine to present service award to dealerships
01.05.11 Bayliner Strengthens its Dealer Network
12.09.10 Industry Veteran John Ward to Join Hatteras and Cabo Yachts Leadership Team
12.09.10 Tim Schiek to Lead Boston Whaler, Brunswick Commercial and Government Products
10.25.10 Meridian Yachts Expands Dealer Network with Five New Dealers in Seven Locations
10.18.10 Brunswick Boat Group to Put Internet Tool to Use For Canadian Dealers
10.12.10 Brunswick Boat Group Partners with United States Power Squadrons to Promote Boater Education and Safety
10.04.10 Brunswick Corporation Signs on As Marine Dealer Conference and Expo Sponsor
09.14.10 Two New Student Unions Include Bowling Lanes Equipped with Brunswick
09.02.10 Japan's Round 1 Opens Flagship Center in U.S.; Receives 2010 Center of Excellence Award from Brunswick
08.24.10 Brunswick Awards 28 Scholarships to Children of Brunswick Dealership Employees
08.12.10 Cummins MerCruiser Diesel and Volkswagen Forge Strategic Alliance
07.15.10 Boston Whaler(R) and Costco Launch a Summer Pilot Program Exclusive to Costco Members
07.06.10 Mercury Marine unveils redesigned Web site
06.08.10 Life Fitness Attracts More Than 700 Attendees from 62 Countries to First Ever Global Summit
05.11.10 Sports Authority Introduces Health Club Quality Fitness Offering With Life Fitness
04.29.10 Sea Ray Group Signs 21 New Dealers To Its Leading Worldwide Network
03.23.10 Meridian Yachts is the best-selling bridge boat brand in U.S. for fourth consecutive year
02.11.10 Brunswick Launches Broad-Reaching Dealer Certification for All Its Marine Dealers to Promote Growth
02.08.10 Sea Ray Signs Ten New North American Dealers
02.04.10 Cypress Cay Launches Social Media Program
01.19.10 Brunswick Offers All Its Billiards Dealers Access to Gold and Platinum Business Services
01.19.10 Brunswick Offers All Its Dealers Access to Gold and Platinum Business Services
01.19.10 Brunswick Offers All Its Life Fitness Dealers Access to Gold and Platinum Business Services
11.24.09 Bayliner Proudly Represented in Top 100
11.20.09 Sea Ray Dealers Atop Boating Industry Magazine’s Top 100 Dealer List…Again!
10.28.09 Sea Ray® Continues to Strengthen Industry-Leading Team with New Dealers in Eight Markets
08.04.09 Brunswick Awards 26 College Scholarships to Outstanding Students in Dealership Families
08.04.09 Meridian Yachts signs new dealers in three markets; New Orleans, Baltimore and southwest Tennessee
06.12.09 Brunswick Expands Consumer Support, Makes Canada Eligible For Marine Industry’s First Payment Protection Promotion; Canadians Can Use Option When Buying Any of 12 Boat Brands
06.03.09 Gold’s Gym Names Life Fitness Preferred Equipment Provider for New Concept Clubs
06.02.09 Mercury Racing Calendar Earns International Award
05.04.09 Brunswick Dealer Advantage Celebrates Its Inaugural Year in Canada
02.25.09 Brunswick Dealer Advantage Celebrates Its Second Anniversary
11.03.08 Dick's Sporting Goods Beefs Up Product Offering With Life Fitness Equipment
10.31.08 New Specialty Retailers Sign Up to Sell Life Fitness Equipment
10.01.08 Brunswick Dealer Advantage Adds More Programs, Expands Existing Programs to Canada
08.05.08 Sea Ray® Announces My2009 Ambassador Dealers
07.08.08 Cabo Yachts Names New Dealer For North Carolina, Virginia, and Maryland
02.15.01 Life Fitness Announces Valcke Services as Distributor Partner in France, Signaling Growth in French Market
00.00.00 Boston Whaler Joins Sea Tow's Sea Care Program