StrategyStrategy

  • Get The Product Right - Create The Right Experience
  • Get The Distribution RIght
  • Be Best Cost
  • Be Global
  • Attract and Retain Talent
Get the distribution right Get the distribution right

We seek to distribute products through a model that benefits our partners – dealers and distributors – and provides world-class service to our customers. Some of our efforts include:

  • Dealer development opportunities, including Brunswick Dealer Advantage
  • Extensive marine parts and accessories distribution channels
  • Brand-specific dealer certification programs
  • Regional manufacturing and distribution capabilities

Related NewsRelated News

08.24.10 Brunswick Awards 28 Scholarships to Children of Brunswick Dealership Employees
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07.06.10 Mercury Marine unveils redesigned Web site
06.08.10 Life Fitness Attracts More Than 700 Attendees from 62 Countries to First Ever Global Summit
05.11.10 Sports Authority Introduces Health Club Quality Fitness Offering With Life Fitness
04.29.10 Sea Ray Group Signs 21 New Dealers To Its Leading Worldwide Network
03.23.10 Meridian Yachts is the best-selling bridge boat brand in U.S. for fourth consecutive year
02.11.10 Brunswick Launches Broad-Reaching Dealer Certification for All Its Marine Dealers to Promote Growth
02.08.10 Sea Ray Signs Ten New North American Dealers
02.04.10 Cypress Cay Launches Social Media Program
01.19.10 Brunswick Offers All Its Billiards Dealers Access to Gold and Platinum Business Services
01.19.10 Brunswick Offers All Its Dealers Access to Gold and Platinum Business Services
01.19.10 Brunswick Offers All Its Life Fitness Dealers Access to Gold and Platinum Business Services
11.24.09 Bayliner Proudly Represented in Top 100
11.20.09 Sea Ray Dealers Atop Boating Industry Magazine’s Top 100 Dealer List…Again!
10.28.09 Sea Ray® Continues to Strengthen Industry-Leading Team with New Dealers in Eight Markets
08.04.09 Brunswick Awards 26 College Scholarships to Outstanding Students in Dealership Families
08.04.09 Meridian Yachts signs new dealers in three markets; New Orleans, Baltimore and southwest Tennessee
06.12.09 Brunswick Expands Consumer Support, Makes Canada Eligible For Marine Industry’s First Payment Protection Promotion; Canadians Can Use Option When Buying Any of 12 Boat Brands
06.03.09 Gold’s Gym Names Life Fitness Preferred Equipment Provider for New Concept Clubs
06.02.09 Mercury Racing Calendar Earns International Award
05.04.09 Brunswick Dealer Advantage Celebrates Its Inaugural Year in Canada
02.25.09 Brunswick Dealer Advantage Celebrates Its Second Anniversary
11.03.08 Dick's Sporting Goods Beefs Up Product Offering With Life Fitness Equipment
10.31.08 New Specialty Retailers Sign Up to Sell Life Fitness Equipment
10.01.08 Brunswick Dealer Advantage Adds More Programs, Expands Existing Programs to Canada
08.05.08 Sea Ray® Announces My2009 Ambassador Dealers
07.08.08 Cabo Yachts Names New Dealer For North Carolina, Virginia, and Maryland