StrategyStrategy

  • Get The Product Right - Create The Right Experience
  • Get The Distribution RIght
  • Be Best Cost
  • Be Global
  • Attract and Retain Talent
Be Global Be Global

We treat the world as our market by manufacturing and distributing products globally with local and regional styling. Some of our efforts include:

  • Growth in international regions
  • Locally managed, manufactured and distributed products
  • Product design and styling driven by local markets

Related NewsRelated News

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08.06.14 Mercury Marine launches new global website
08.01.14 Brunswick Corporation Acquires Bell Industries' Recreational Products Group
06.18.14 LIFE FITNESS ANNOUNCES SI LINE AS DISTRIBUTOR
06.16.14 Brunswick Corporation Acquires Whale P&A
10.04.13 Life Fitness Names World's Top Personal Trainer
06.27.13 Life Fitness Personal Trainers To Watch Final Judging Event To Be Held At Nuffield Health London
05.31.13 Brunswick Foundation Awards 66 Scholarships to Sons and Daughters of Company Employees
11.05.12 Life Fitness and FitPro Name the World's Top Personal Trainer to Watch
06.14.12 Sea Ray Group Adds 20 Dealers To Its Leading Worldwide Network
04.03.12 Life Fitness and FitPro North America Announce Search for the World's Top Personal Trainers to Watch
09.26.11 Sea Ray Owners Club™ to Host Bahamafest 2012
09.16.11 Sea Ray® Hosts World Premiere Event at Knoxville Headquarters
08.15.11 Brunswick Boat Group Names Jorge Valdes to Head Brazil
08.11.11 Mercury Marine Opens New Headquarters
08.01.11 Brunswick to Build Boats in Brazil
05.03.11 Brunswick Commercial and Government Products Delivers Two, 7.5m RHIBs to Jordan
04.18.11 Brunswick Bowling Celebrates 50 Years in Europe
04.12.11 Brunswick Facilities Worldwide Achieve Safety Recognition
04.04.11 Life Fitness Signs Landmark Fitness Equipment Deal with Pan-Arabian Al Ahli Group
04.04.11 Mercury Marine meeting demand despite potential industry supply shortages
02.15.11 Life Fitness Announces Valcke Services as Distributor Partner in France, Signaling Growth in French Market
01.26.11 Life Fitness Names Frank van de Ven Vice President International Business Unit
01.18.11 Successful Outing of Brunswick Staff Players at the 2011 Brunswick Ballmaster Open
01.10.11 Life Fitness Names Dan Wille To Vice President Of Global Marketing
10.18.10 Brunswick Boat Group to Put Internet Tool to Use For Canadian Dealers
08.12.10 Cummins MerCruiser Diesel and Volkswagen Forge Strategic Alliance
07.06.10 Mercury Marine unveils redesigned Web site
06.21.10 New CMD-powered McLay making big waves in NZ
05.05.10 Largest Entertainment Center in the Ukraine Features Brunswick-Equipped Bowling Center
03.19.10 2010 Brunswick Euro Challenge Delivers Exciting TV Finals, and Sets Bowler Participation Records
01.20.10 Brunswick Dominates Competition at 40th Edition of Ballmaster Open
01.11.10 Largest European Bowling Center Opens Doors in Munich, Germany
11.30.09 Guinness World Records Confirms Inazawa Grand Bowl Worlds Largest Bowling Center, With 116 Consecutive Lanes
11.11.09 SEGA Republic at the Dubai Mall First to Introduce Virtual Bowling in the Middle East
09.15.09 Mercury Racing Packs 1-2 Punch in Powerboat P1 World Championship
06.26.09 Style and Substance - Sea Ray goes large at Sydney
06.17.09 Mercury Marine Recertified to ISO 9001
06.03.09 Worlds first Sea Ray 350 Sundancer with diesel Axius arrives in Australia
02.09.09 OptiMax Dominates 2009 Australian Speed Ski Championships
01.29.09 Life Fitness Opens New Retail Store in United Arab Emirates
09.08.08 Brunswick Provides Lane Conditioning Support During 2008 Tournament of Americas
09.08.08 Life Fitness Announces New General Manager for United Kingdom Business
09.08.08 Life Fitness Names Gary Hirschel As Vice President of Global Supply Chain
07.23.08 Ford Executive Anne E. Belec Joins Brunswick Board of Directors
06.24.08 Brunswick Bowling Pro Staff Star Visits Russia
02.15.01 Life Fitness Announces Valcke Services as Distributor Partner in France, Signaling Growth in French Market