Effective Date: September 8, 2008
We at Brunswick respect your concerns about privacy and value the relationship we have with you. This Privacy Notice applies to the online practices of the www.brunswick.com website. The Notice describes the types of information we collect, how we may use that information and with whom we may share it. Our Privacy Notice also describes the measures we take to protect the security of the information. We also tell you how you can reach us to update your contact information, remove your name from our mailing lists or get answers to questions you may have about our privacy practices at these sites.
Information We Collect and How We Use It
Personal Information
You may choose to provide personal information (such as your name and e-mail address) while visiting this website. Here are the ways you may provide information and the types of information you may submit. We also tell you how we may use the information.
Information Requests
If you request specific information from us, such as an investor packet, we ask for information such as your name, postal address, and e-mail address so we can provide you with the information you requested. You may choose to provide additional information as well, such as your phone number. In addition, if you request that the information be shipped overnight, we ask for your phone and overnight shipping account number so we can fulfill your request.
Contact Us
If you e-mail us through this site, we will receive your e-mail address and any other information you choose to include in your e-mail. We use your e-mail address to respond to your inquiry.
E-mail Alerts
If you would like to receive e-mail alerts regarding news releases, Brunswick financial filings, and other topics, we ask you for your e-mail address. We use your email address to send you e-mail alerts on the topics you selected.
Reminders of Upcoming Events
If you would like us to remind you of upcoming Brunswick events, we ask for your e-mail address so we can send you the reminders you requested.
Electronic Delivery for Shareholders
If you are a Brunswick shareholder and would like to receive shareholder materials by e-mail, we ask you to register for this service. Registering will also allow you to vote your shares online. To register, if you are a shareholder in the United States or Canada, you must provide your Social Security number or tax ID number, your e-mail address and a 4-digit PIN. If you are a shareholder in a country other than the United States or Canada, you must provide your Brunswick shareholder account number, your e-mail address and a 4-digit PIN. We use the information you provide to verify that you are a Brunswick shareholder, to register you for the electronic delivery service, and to provide you with the electronic delivery and voting services you requested. You may also update or cancel your registration on the site by providing the same information.
Careers
If you would like to apply for a job that is posted on this website, Brunswick and its career center service provider may ask you to fill out a job application or submit a resume. This information is used for recruitment purposes. If you are applying for a job available in the United States, we ask for, but do not require, your gender, race, and veteran status for affirmative action purposes.
If you would like to receive e-mail alerts regarding job openings, Brunswick and its career center service provider requests your e-mail address to alert you when new jobs openings are posted online, and so we can contact you to inform you of other jobs for which we think you are qualified.
If you would like to e-mail a job opening to a friend, Brunswick and its career center service provider requests your name, e-mail address and phone number and your friend’s name and e-mail address. You may also include a personalized message to your friend. Brunswick and/or its career center service provider uses this information to e-mail the job opening you selected to your friend.
Other Uses of Information
We may use the personal information you provide for internal purposes. These purposes include administration, data analytics and compliance with our legal obligations, policies and procedures.
Non-Personal Information
We collect certain information by automated means when you visit our websites, such as how many users visited our sites and the pages accessed. By collecting this information, we learn how to best tailor our websites to our visitors. We collect this information through various means such as “cookies” and “web beacons.” We may collect IP addresses, as explained below.
Cookies
Like many companies, we use “cookies” on our websites. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. We use cookies to tell us, for example, whether you have visited us before or if you are a new visitor and to help us identify site features in which you may have the greatest interest. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site.
Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all our website features.
Web Beacons
Certain pages on our websites contain “web beacons” (also know as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.
IP Addresses
An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our websites, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what regions of the world our website visitors come. We also may use this information to enhance our websites.
Information We Share
We do not sell or otherwise disclose personal information about our website visitors, except as described here. We may share the information you provide with companies affiliated with Brunswick (such as Sea Ray, Mercury, MerCruiser, Life Fitness, Brunswick Bowling, and Brunswick Billiards). We may share the information you provide among our subsidiaries and affiliates, and with Brunswick business partners, such as our joint marketing partners and dealers and distributors of our products. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity or (iv) if this is necessary to protect the vital interests of the a person.
If you are a California resident, you may ask us to refrain from sharing your information with third parties and among our affiliates for their marketing purposes, if the affiliates are separate legal entities. Please tell us your preference by contacting us as indicated in the “How to Contact Us” section of this Notice.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use information you have provided through our websites in a manner that is consistent with this Privacy Notice.
Links to Other Sites
Our websites may provide links to other websites for your convenience and information. These websites may operate independently from this site. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not part of this site, we are not responsible for their content, any use of the sites, or the privacy practices of the sites.
How We Protect Personal Information
We maintain administrative, technical and physical safeguards to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of the information you provide on our websites.
Information We Transfer
Websites to which this Privacy Notice applies are United States-based websites and are subject to United States law. We may transfer the personal information we collect on this site to other countries where we do business, which may not have the same data protection laws as the country in which you reside. When we transfer your information to other countries, we will protect that information as described here, even though a given country may not have the same privacy and data protection laws as the country in which you reside.
Access and Correction
We provide website visitors with reasonable access to personal information they provide through our sites and the ability to review and correct it, as applicable. To help protect your privacy and security, we will take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your information.
Updates to Our Privacy Notice
This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our online information practices. We will post a prominent notice on this site to notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated.
Your Choices — How to Contact Us
If you would like to update your contact information or preferences, or have your information removed from our mailing lists, you may
- e-mailing us at: privacy@brunswick.com
- calling us at: (865) 582-2356
- writing us at: Brunswick Corporation, Attn: Chief Privacy Officer, 1 North Field Court, Lake Forest, IL 60045
Effective Date: 7/15/09
We at Brunswick Corporation respect your concerns about privacy and value the relationship we have with you. Brunswick and its U.S. divisions and subsidiaries (hereinafter collectively known as “Brunswick”) are in the process of certifying to the U.S. Department of Commerce Safe Harbor program relating to the European Directive on Data Protection (see: http://www.export.gov/safeharbor), regarding the collection, storage, transfer, use and other processing of consumer, customer, job applicant, and employee personal information transferred from the European Economic Area (“EEA”) to the United States.
Scope of this Policy
This EEA Privacy Policy concerns only consumer and customer personal information transferred from the European Economic Area (“EEA”) to the United States.
Human Resources personal information transferred from the European Economic Area (“EEA”) to the United States are processed in accordance with internal policies in accordance with the Safe Harbor privacy principles. If you are a job applicant and would like to receive more information on our Human Resources privacy practices, please refer to the “How to Contact Us” section of this policy.
For purposes of this Policy, “Personal Information” means information that (i) is transferred from the EEA to the United States, (ii) is recorded in any form, (iii) is about, or relates to, an identified or identifiable consumer or customer, and (iv) can be linked to that consumer or customer. This Policy outlines our general policy and practices for implementing the Safe Harbor privacy principles for online and offline Personal Information.
Safe Harbor Privacy Principles
Brunswick’s policy regarding the collection, storage, transfer, use and other processing of Personal Information is to comply with the Safe Harbor principles of notice, choice, onward transfer, access, security, data integrity, and enforcement and oversight.
Notice
It is Brunswick’s policy to notify our consumers and customers located in the EEA about the purposes for which we collect and use Personal Information, the types of third parties to which we disclose the information, the choices consumers and customers have for limiting the use and disclosure of their information, and how to contact us about our practices concerning Personal Information.
Purpose of Collection and Use of Personal Information
In the course of its relationship with customers and/or consumers, Brunswick may collect certain Personal Information such as name, email address, postal address and telephone number. It is Brunswick’s policy to not collect sensitive Personal Information, such as information about medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or other sensitive information as defined by the Safe Harbor framework.
We may use Personal Information (i) to respond to your requests; (ii) to evaluate the quality of our products and services; (iii) to help us understand your purchasing habits and needs; (iv) to communicate with you about our products and services; (v) to inform you about, and allow you to participate in, our offers, contests and other promotions or events; (vi) for internal administrative, analytics and compliance purposes; (vii) to manage consumer warranty claims, consumer complaints, consumer technical support and product safety notifications; and (viii) to comply with our legal obligations.
Choice
Brunswick discloses Personal Information to Brunswick affiliates, to dealers/distributors, and to service providers acting as agents to perform tasks on behalf and under the instructions of Brunswick as described in the “Onward Transfer of Personal Information” section. It is Brunswick’s policy to not use Personal Information for purposes incompatible with the purposes for which the information was originally collected without notifying the relevant individuals of such uses and offering an opportunity to opt out. It is Brunswick’s policy to provide consumers and customers located in the EEA with an opportunity to opt out of sharing Personal Information with other third parties. Please contact our Privacy Officer if you would like to opt out, as specified in the “How to Contact Us” section of this Policy.
In addition, we may disclose Personal Information (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials based on an enforceable government request or as may be required under applicable law, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.
Onward Transfer of Personal Information
We may share Personal Information with service providers we have retained to perform services on our behalf. We are in the process of implementing Safe Harbor requirements with respect to sharing Personal Information with our service providers.
Access to Personal Information
Brunswick provides consumers and customers located in the EEA with reasonable access to the Personal Information the company maintains about them. We also provide a reasonable opportunity to correct, amend or delete that information where it is inaccurate. We may limit or deny access to Personal Information where providing such access is unreasonably burdensome or expensive under the circumstances, or as otherwise permitted by the Safe Harbor principles. To obtain access to Personal Information, you may contact Brunswick by email, telephone or in writing, as specified in the “How to Contact Us” section of this Policy.
Security
Brunswick maintains reasonable administrative, technical and physical safeguards to protect Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction.
Data Integrity
Brunswick takes reasonable steps to ensure that Personal Information it collects is relevant for the purposes for which the information will be used and that the information is reliable for its intended use and is accurate, complete and current. We depend on our consumers and customers to update or correct their Personal Information whenever necessary.
Enforcement and Oversight
Consumers and customers located in the EEA may file a complaint with our Privacy Officer in connection with Brunswick’s processing of their Personal Information. If the complaint cannot be resolved though our internal process, it shall be settled by arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. Judgment on any award rendered by the arbitrator(s) may be entered in any court having jurisdiction. .
How to Contact Us
Please address any questions or concerns regarding our EEA Privacy Policy or our practices concerning Personal Information by:
- Calling our Privacy Office at 865-582-2356
- Sending an email to: ellen.cook@brunswickboatgroup.com
- Writing to: Ellen Cook, Privacy Office Brunswick Corporation, 800 S. Gay Street, Knoxville, TN 37929
