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Marine

MotorGuide’s New VariMax Boasts Best-in-Class Battery Life

TULSA, Okla. (July 18, 2008) – Powered by MotorGuide’s new BlueSpeed™ Digital variable speed control, VariMax leads to unprecedented battery life at a price you can afford. With three times more time to fish from a single battery charge than five-speed transom-mounted trolling motors, VariMax offers precise digital variable speed control.

Now, you can choose any speed to match the perfect fishing pace for the day and always know how much battery life remains with the built-in BlueSpeed digital battery charge indicator. You get increased control, while simultaneously preserving fishing time along the way. In the end, you fish with more efficiency as an angler for a longer period of time knowing you won’t be left stranded by the unpleasant surprise of a dead battery.

Anglers will be quick to recognize the rugged functional styling of the VariMax highlighted by the push/forward and pull/reverse BlueSpeed variable speed control handle that extends for intuitive forward-reverse operation at any speed.

MotorGuide has also redefined transom-mount technology with its Taper-Lock™ Mount that eliminates slack by using a tapered pin that continues to stay tight and solid at all seven positions over years of use. Combined with VariMax’s beefy 1.25-inch diameter column and one-touch rapid-slide adjustment you have a quiet, easy-to-use system that lets you get closer to the fish.

The VariMax Digital transom mount motors can be quickly turned around for bow-mount applications on small boats, making this incredible new motor a very versatile value that retails for under $200.

Legendary angler Bill Dance sums it up in simple fashion, “VariMax uses half the battery juice, with more precise speed control, and it’s built in MotorGuide’s typical bulletproof fashion so you run longer, maintain better boat control and fish more.”

About Mercury Marine
Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2.3 billion division of Brunswick Corporation (NYSE: BC), Mercury and its 6,200 employees worldwide provide engines, boats, services and parts for recreational, commercial and government marine applications. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Mercury and Teignbridge propellers; MotoTron electronic controls; Mercury inflatable boats; Mercury SmartCraft electronics; and Mercury and Quicksilver parts and oils. In 2008, Mercury Marine’s OptiMax engine was ranked "Highest in Customer Satisfaction with Two-Stroke Outboard Engines" by J.D. Power and Associates for the third consecutive year. More information is available at mercurymarine.com.