Brunswick | Genuine Ingenuity

Jaime A. Irick was named President of the Fitness Division in January 2017.

Irick joined Brunswick following 14 years at GE, where he was a GE Company Officer.  While at GE, Jaime served in a variety of leadership roles across GE Industrial, GE Lighting, and GE Corporate, and worked most recently as Chief Commercial Officer of Current, Powered by GE.  During his tenure, Jaime’s roles spanned P&L leadership, strategy, and sales and marketing; and for most of the past decade, he has been at the forefront of driving transformational business models that involve hardware, software, services, and IoT.

An Army veteran, Irick is a graduate of the United States Military Academy at West Point, and a qualified Airborne Ranger, serving both stateside and abroad.  He earned his MBA from the Harvard Business School.